Things move pretty slowly round these parts, so even something like the addition of a clock on the Lynchburg courthouse is considered big news!
So whilst some of our friends may not even notice, we'd like you to be one of the first to know about a few minor refinements we're making to the Jack Daniel's bottle and label.
Mr. Jack decided on a square bottle so it would stand out - as you can see we've made sure it stays that way, we've just squared it even more and tidied up the label a little.
Rest assured that while we've tinkered with the outside to reflect the quality of what lies within, the whiskey inside remains unchanged. Each and every bottle is crafted right here at the distillery in Lynchburg, made to the same exacting standards and using the same recipe that Mr. Jack himself came up with back in 1866. The great man once said "Every day we make it we'll make it the best we can." And, we think he'd be proud that we continually revere the whiskey he created with such care and attention to this day.
